Performance-driven Design

Designs that perform — across ads, ASO, and beyond

Led performance-driven design initiatives focused on customer acquisition and engagement — from analyzing behavioral and performance data, to crafting high-converting visuals for paid campaigns and app store optimization. Partnered with growth, UA, and product marketing teams to develop creative strategies rooted in testing and iteration, ensuring each design — from ad creative to app store assets — was optimized for conversion and aligned with key business goals