Hi, I am Afiqah F.

Creative Director,
Design Manager,
Multidisciplinary Creative

I combine a strong design craft with strategic vision, guiding multidisciplinary teams to create work that’s not only beautiful, but also purposeful and performance-driven.

Currently, I lead the design team at Kape, overseeing creative direction for brands like ExpressVPN, CyberGhost, and Private Internet Access. I thrive at the intersection of creativity and leadership — aligning cross-functional teams, mentoring designers, and turning business goals into impactful design outcomes.

I'm passionate about building thoughtful design systems, shaping brand narratives, and scaling high-performing teams that love what they do.

What others are saying

  • Her sense of doing the right thing for the brand, and her ownership makes her a valued leader at this company.

    Katie, ExpressVPN

  • Afiqah quite simply has a knack for getting stuff done and adding clarity to situations thanks to her attention to detail, effective communication skills, and clear product and brand knowledge.

    James, ExpressVPN

  • Afiqah is strategic, details-oriented and a brilliant communicator about what is possible and impossible within timeframes. This skillset has really elevated her to successfully work with people all over the business.

    Claire, ExpressVPN

  • Afiqah is a detail-oriented and hard-working designer. She has an insatiable thirst for knowledge and strives to satisfy it by constantly learning more.

    Vishaka, Oscar Design