ExpressVPN Brand Direction

Evolving the brand direction to cater to the evolving customers

Led the evolution of our brand’s visual language over several years, guiding the design team in expanding and refining our brand system. Collaborated closely with fellow designers to shift from flat, 2D aesthetics toward more dynamic compositions — incorporating angled illustrations, expressive visuals, and more creative use of imagery to bring greater depth and energy to the brand.

Overall brand + creative direction
Product visuals
Employer Branding
Interior + spatial design for office spaces
Print collaterals for office spaces
Refreshed tier 1 illustrations
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Go-to-Market Campaigns